The recent years have shown that betting platforms actively enter new sports championships, and Parimatch is not an exception. The platform attracts many players around the world to online betting and provides them with exclusive opportunities that no one else does. Therefore, Parimatch decided to open a new chapter on the Asian betting market and partner with one of the most popular sports franchise possible — UFC.
The fans witnessed the debut of that amazing collaboration in London, where the recent fight between legendary Leon Edwards and Sean Brady took place. This partnership is a great step in strengthening connections between Parimatch and the world-known UFC franchise. It is so important for Asians to see that the platform where they bet supports the sports development and brightens their experience with such collaborations.
The fight between Sean Brady and Leon Edwards was the first event where the collaboration of Parimatch and the Ultimate Fighting Championships was presented to the fan base. The octagon’s new design with Parimatch’s branding on it introduced the viewers to that partnership.
That event O2 Arena in London has shown that the leading bookmaker is interested in opening new opportunities with the help of such massive collaborations. The UFC is one of the most popular sports championships in the world, and in Asia. Therefore, Parimatch always searches for new opportunities and collaborations to please its betters.
The massive 17.5 million Asian fan base of UFC on different platforms can be a lot bigger with the help of Parimatch. The branding placement is only a small part of the company’s goals in the framework of that collaboration. Immersive storytelling, exciting promotions, focusing on the fighters, and fan-based campaigns — all of these marketing methods will be used by Parimatch to converge Asian betters with UFC wagering. The company values the loyalty and dedication of fans to the Ultimate Fighting Championships and wants to create a perfect experience for them to bet on the bouts.
The “Road to UFC” initiative helps local fighters make their way onto the UFC stage. Parimatch’s involvement in the program creates new opportunities for those who want to chase their dreams and become living legends. The bookmaker's goal is to cultivate talents and make it possible for them to become top-league fighters.
In addition, Kevin Chang, the UFC’s Vice President for Asia, has noticed that Parimatch’s support is crucial in allowing local athletes to compete on a global stage. It is so important to show the fans and the beginning fighters, that everything is possible and their goals can be reached with the help of Parimatch.
The bookmaker supports the UFC’s agenda, which focuses on innovative approaches, high level of performance, and exploring new markets. The regional representations open a whole new fan base and cultural experience for viewers. UFC decided to focus on the Asian direction to show something new, exciting, and spicy. The partnership with Parimatch is a perfect opportunity for both companies to provide Asian betters with a unique and high-quality experience in fight wagering.
UFC is a globally recognized company that wants to be presented on various markets, therefore, the company connects with bookmakers who want to support the development. There is NetBet, for example, that became an official partner of UFC in many countries including Italy, Ireland, and the UK.
These collaborations break many barriers for UFC because such companies as Parimatch and NetBet offer a generous sponsorship and are interested in engaging new markets in sports betting. The convergence of online wagering and real-life sports is a perfect example of maintaining high goals and serving the betters’ needs.
Asians are widely known as martial arts fans, but there were not so many franchises that provided them with high-quality content. When UFC entered the market, everything changed. The fighting sector of the Asian sports market began to develop quickly and attracted the attention of many fans as well. The collaboration with Parimath opened new opportunities for UFC and delivered the needed support.
The bookmaker is interested in engaging new bettors to UFC wagering in Asia and helps with the industry development. Parimatch appears to be not only a betting platform but also the leading company that offers access to the top matches. The partnership with UFC will result in the successful expansion of both companies in the Asian markets and the creation of an amazing betting experience as well.
