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The Evolution of Sports Betting: From Traditional Bookmakers to Online Platforms

Our world is constantly changing, and we ourselves and our activities change with it. Betting is no exception. Once it all started with hunters and fishermen arguing, and with the emergence of sports, the topics for betting were identified by themselves. Back then, betting was no match for the betting industry of today. But it is still developing. Together with 1Win we will trace the evolution of sports betting and try to predict what the future holds.

First Betting Operators

In the last century, sports betting was mainly done through traditional betting shops and offices or through telephone betting services. These early operators set odds on various sporting events and accepted bets from customers, providing sports fans with a convenient way to bet on their favourite teams and games. While traditional betting agents offered a personalised approach, they were limited in terms of accessibility and convenience. Gambling enthusiasts did not have easy access to information that would allow them to engage in betting in a more professional manner. Unlike the terms and conditions that 1Win bet now offers.

The Emergence of Online Betting

The spread of the internet has revolutionised the sports betting industry, paving the way for the emergence of online platforms. Online operators began to emerge in the late 1990s, offering customers the opportunity to bet on a wide variety of sports from the comfort of their own homes. These platforms provided greater accessibility, allowing users to bet anytime and anywhere using their computers and later mobile devices. Modern operators like 1Win India are primarily focused on mobile players, as more than 80% of bettors around the world use smartphones and tablets for betting.

Advantages of Online Betting

Sports betting platforms offer a number of advantages over traditional bookmakers, including:

The Future of Sports Betting

As technology continues to advance, the future of sports betting looks promising. Advances in artificial intelligence, machine learning and data analytics are changing the way bets are placed and odds are calculated. Virtual and augmented reality technologies can also play a role in enhancing sports betting by offering users immersive ways to interact with their favourite sports. Already, AI is helping to gather statistics for 1Win games. Some sites have implemented the ability to be present in a virtual stadium, with the help of VR equipment. Betting on sports is becoming more and more technological and accurate, and not only operators but also bettors themselves are using it.

It is worth highlighting the problem of ethics and regulation in betting. Large modern operators almost universally sponsor sports teams. On the one hand, this allows sports to develop: new athletes and teams appear, which without financial support could not exist at all. On the other hand, betting adverts on stadiums and T-shirts are potentially dangerous for underage and emotionally unstable fans. This group of viewers is vulnerable because betting is about cold calculation, not emotional attachment. Operators like 1Win practice responsible gambling policies by informing all players about the possible negative consequences of betting. But this is no longer enough. Regulators need to review operators' advertising rules to create a safer environment for all bettors.


To conclude our 1Win review of the evolution of sports betting, it must be said that not only betting has changed, but also the sport itself and the way it is played. Online platforms offer greater accessibility, convenience and variety, making sports betting more accessible to a global audience. As technology continues to evolve, the future of sports betting holds exciting possibilities, promising further innovation and improved betting experiences for enthusiasts around the world.