In May 2025, 1win launched an exhilarating cross-country campaign to bring the thrill of IPL 2025 to every corner of India. From bustling Mumbai to vibrant New Delhi, their colorful convoy of trucks transformed towns and villages into hubs of cricketing celebration, reaching even the most isolated communities.
The roadshow featured dynamic fan zones, interactive games, and a lineup of beloved Indian celebrities, including Surbhi Jyoti and Vishal Pandey. Alongside regional influencers, they connected with fans, swapped IPL stories, and sparked excitement for their favorite teams, leaving lasting memories for thousands.
“Cricket is India’s heartbeat, and 1win&rsquos roadshow amplified that passion. The joy when the trucks arrived was like a carnival!” shared Vishal Pandey.
1win’s iconic blue trucks turned every stop into a cricket festival. From live IPL match screenings to fun giveaways and surprise celebrity visits, the events buzzed with energy. At night, the trucks doubled as open-air cinemas, projecting matches on giant screens for communities to watch under the stars, free of charge. This thoughtful initiative brought IPL magic to those without access to TVs or internet, uniting them in cheering for their heroes.
“Meeting fans across India and sharing cricket moments under the night sky was unforgettable. The smiles said it all,” said Surbhi Jyoti. Through this campaign, 1win fostered not just entertainment but a deeper sense of togetherness through cricket.
Relive the journey’s highlights on the 1win.Charity YouTube channel.
1win.Charity, the philanthropic branch of the global 1win organization, champions sustainability and community empowerment. Guided by the motto ‘We Care. We Share,’ it supports underserved populations through programs in humanitarian aid, recycling, and healthcare worldwide.
